Katrina Kaif's makeup line 'Kay Beauty' celebrates Pride month and paints Instagram's feed with heartfelt colourful posts
As the world is celebrating Pride month in June, Katrina Kaif's beauty brand 'Kay Beauty' shared some beautiful posts honouring love. They came out to show their support for the LBTQ+ community. Sharing several posts on social media, the handle wrote, "We stand together. Let's embrace love and the capability it has to bring us all closer to one another. During these unprecedented times of pain and loss in the, let the power of love strengthen us."
Further promoting the freedom of expression, it added, "The celebration of equal love is a year-round agenda for us at Kay Beauty, but this month we hope to deliver to you, even more, colour, happiness and positivity and aim to promote individuality, freedom of expression, and most importantly self-love. Happy Pride Month."
With these heartfelt posts, the brand aims to celebrate the month of love in the best ways possible. They kicked off the Pride campaign by featuring makeup artist Shantanu Dhope, who created a gorgeous and colourful eyeshadow look for their Instagram feed.
Every year in the month of June, millions of people come together to show their support to the LGBTQIA+ community. To celebrate their individuality and love, people gather on the streets for pride parades and marches all across the globe. For the unversed, Pride Month was first celebrated in the United States in the year 2000.
Kay Beauty's support is a sweet move for the growing awareness towards the LGBTQIA+ community.
(Source - Instagram)