All for a cause! Giorgio Armani to help health operators with new plans and initiatives even after the market re-opens


As Italy gears up to re-launch markets, house of Armani also announces some new initiatives to get back into the groove with some suggestions from Giorgio Armani himself! 

The Armani Group has issued new plans and initiatives that will be put in force post-May 25, which also includes some steps to help the band of NHS fighting the pandemic on the frontlines. 



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The fashion maven chose to dedicate the historical billboard in the centre of Milan in Via Broletto to thank the medical professionals for their contribution in fighting the pandemic. With the billboard, Armani once again focuses “on the commitment of those who, still in the front line, are taking care of people, calling on Italians not to let their guard down,” as stated in reports. 

On the occasion of the reopening of the stores around the world, such as in Milan, Paris, Munich, Beijing, Hong Kong and Sydney, in compliance with the procedures established locally, the group said 10 per cent of the proceeds from sales of the spring 2020 collection will be donated to charities operating in their respective cities. The house will also follow the measures necessary to ensure safety and continue the production of medical overalls in their Parisian factories to further supply in Italy and around the globe. 

Well, what are your thoughts? 




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