Just in! Paris Haute Couture to go virtual this July
The outbreak of coronavirus has majorly disrupted major calendar events of the fashion industry. From the MET Gala and Cannes Film Festival to the scheduled fashion weeks, events are put on hold indefinitely given the COVID-crisis across the globe.
But we have some good news for you! Paris Haute Couture Week is set to host a virtual showcase in July and we're ecstatic!
From July 6 to 8, the Fédération de la Haute Couture et de la Mode will host videos from accredited couture Maisons on a dedicated platform. Mimicking the physical format of the fashion week in the best possible way, a schedule will soon follow as the developments materialize.
The Chambre Syndicale has 16 French brand members that are legally allowed to participate in the couture week, including Chanel, Christian Dior, Maison Margiela, Schiaparelli, and Givenchy. Others including Armani Prive, Iris Van Herpen, Azzedine Alaïa, Elie Saab, Fendi Couture, Valentino, Versace, and Viktor & Rolf are also set to participate in the virtual showcase.
The Haute Couture showcase is set to precede Paris’s menswear week (July 9 to 13) and Milano Fashion Week Digital (July 14 to 17).