In an attempt to inclusivity, HUL rebrands ‘Fair & Lovely’ as ‘Glow & Lovely’; gets called out!
Not just the United States of America, the racism debate has now started in India questioning the ‘standards’ set for beauty. After Johnson & Johnson, Hindustan Unilever dropped ‘fair’ form its infamous ‘Fair & Lovely’ cream as a part of re-branding activity.
On Thursday, the giant FMCG brand announced a new name for its popular skin lightening brand. Yes, the infamous ‘Fair & Lovely’ will now be called ‘Glow & Lovely’!
We’re committed to a skin care portfolio that's inclusive of all skin tones, celebrating the diversity of beauty. That’s why we’re removing the words ‘fairness’, ‘whitening’ & ‘lightening’ from products, and changing the Fair & Lovely brand name.https://t.co/W3tHn6dHqE
— Unilever #StaySafe (@Unilever) June 25, 2020
Meanwhile, the men’s range of its product, ‘Fair & Handsome’ would be rebranded as ‘Glow & Handsome.’ ‘Over the next few months, Glow & Lovely will be on the shelves, and future innovations will deliver on this new proposition, HUL said in its statement.
However, seems like netizens are displeased with this rebranding. Twitteratis felt that omitting certain words that stereotype the beauty is not enough. Some feel that instead of changing the name, the product should be taken off the rack while others started a troll fest on the same!
— Divya Ayyamperumal (@divyaaperumal) July 3, 2020
Neither it can make you fair nor glow.
But convincingly it makes you fool and how #GlowandLovely
— Sheetal Mishra (@itssitu) July 3, 2020
Skin lightening creams are a multi-billion dollar industry. Do you think HUL is willing to give that up? https://t.co/1d5ZHpFo7y
— Dr Slaughter-Acey (@DrSlaughter99) July 3, 2020
HUL to "Fair" from fair and lovely and changing it to " glow and lovely" pic.twitter.com/Z0EkCe9Xu1
— Sara-Castic (@shuru_tea) July 2, 2020
Fair and Lovely is now Glow and Lovely. This is like renaming Coronavirus to Covid-19
— Trendulkar (@Trendulkar) July 2, 2020
Public: Fair and Lovely skin whitening products promote colorism and justifies Indians' obsession with fairness.
— Megha Varier (@varier_megha) July 2, 2020
Filmmaker Shekhar Kapur and GOT fame Nathalie Emmanuel also expressed their displeasure on the same and asked the brand to get a grip.
Ooorrrrrr ... we could throw the whole product away.... because dark skin is beautiful and there is no need for this poison... or it’s messaging...
Indian whitening cream renamed as Glow & Lovely following BLM protests https://t.co/10lUCTjQ9Z
— Nathalie Emmanuel (@missnemmanuel) July 2, 2020
So Fair and Lovely will now be called Glow and Lovely? C’mon Hindustan Lever. For years you’ve been profiting by destroying our nation’s young girl’s self worth by making rude comments about dark skin.
Now prove your ‘intentions’ by having a dark skinned girl on your packaging.
— Shekhar Kapur (@shekharkapur) July 2, 2020
Indian fashion vigilante, Diet Sabya posted a major throwback advertisement ft Aishwarya Rai Bachchan and Mahima Chaudhary and called out the brand for promoting skin-lightening activities.
Is a name change enough to provoke steps in the right direction? What are your thoughts?
(Source- Instagram, Twitter)