In an attempt to inclusivity, HUL rebrands ‘Fair & Lovely’ as ‘Glow & Lovely’; gets called out!


Not just the United States of America, the racism debate has now started in India questioning the ‘standards’ set for beauty. After Johnson & Johnson, Hindustan Unilever dropped ‘fair’ form its infamous ‘Fair & Lovely’ cream as a part of re-branding activity.

On Thursday, the giant FMCG brand announced a new name for its popular skin lightening brand. Yes, the infamous ‘Fair & Lovely’ will now be called ‘Glow & Lovely’!

Recommended Read: Amidst the global racism debate, HUL drops ‘fair’ from ‘Fair & Lovely’ to become more inclusive; faces backlash

Meanwhile, the men’s range of its product, ‘Fair & Handsome’ would be rebranded as ‘Glow & Handsome.’ ‘Over the next few months, Glow & Lovely will be on the shelves, and future innovations will deliver on this new proposition, HUL said in its statement.

However, seems like netizens are displeased with this rebranding. Twitteratis felt that omitting certain words that stereotype the beauty is not enough. Some feel that instead of changing the name, the product should be taken off the rack while others started a troll fest on the same!








Filmmaker Shekhar Kapur and GOT fame Nathalie Emmanuel also expressed their displeasure on the same and asked the brand to get a grip.




Indian fashion vigilante, Diet Sabya posted a major throwback advertisement ft Aishwarya Rai Bachchan and Mahima Chaudhary and called out the brand for promoting skin-lightening activities.



A post shared by Diet Sabya (@dietsabya) on


Is a name change enough to provoke steps in the right direction? What are your thoughts?

(Source- Instagram, Twitter)  

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