When style meets class! Off-White's CEO Virgil Abloh collaborates with Mercedes Benz for Project Geländewagen
Virgil Abloh, the creative genius behind Louis Vuitton and Off-white is all set to collaborate with Mercedes Benz for an exclusive, limited edition art project and we cannot keep calm! Titled Project Geländewagen, this collab fuses fashion and automobile art, giving us the best of both worlds. This is indeed the collaboration we never knew we needed!
Benz and Abloh joined forces to create an artistic, home-scale-replica model of the former G-class, a version that turned 40 last year. Virgil would be working closely with the automobile brand’s Chief Design Officer Gorden Wagener, on this project.
“Mercedes-Benz is a brand that stands for luxury and exceptional performance,” said Abloh. “Truly a perfect chassis to interject modern artists’ ideas of what the future can be stylistic, within conceptual car design.”
This artwork would be digitally launched worldwide on September 8, 2020, and would be up for auction with its proceeds donated to a yet-unnamed charity that supports arts.