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The statutory Sabya warning! To keep the copycats at bay, designer Sabyasachi Mukherjee issues an Intellectual Property warning

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Given his immense popularity amongst the celebrities as well as the regular masses, Sabyasachi Mukherjee is one of the loved designers and wedding couturier of the nation. However, one undeniable fact is that not many can afford his exquisite pieces and curation and thus end up asking for a sasti Sabya first copy.

Being the most copied designer in India, Sabya has resorted to a new way of keeping his copycats at bay. Check it out!

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Showcasing his various collections, Sabya greeted his social media followers and ‘inspiration-seekers’ with a statutory warning that protected his Intellectual Property Rights. “ , , . .” read the note.

 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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Modern heirlooms Organza sarees are richly embroidered with Kashmiri thread work, inspired by Sabyasachi’s personal collection of antique shawls. The sarees are paired with lavishly embroidered blouses and eclectic jewellery from the Sabyasachi heritage jewellery collection @sabyasachijewelry The look is accessorised with the Taj Minaudière and the Nani Bucket in Alhambra by @sabyasachiaccessories : , , . . For all product related queries, please email us at [email protected] or contact our retail stores directly Email: [email protected] Ph: +91 90827 45249, +91 8369 351156, +91 98206 60079 Email: [email protected] Ph: +91 93901 35109, 91 91829 53602, +91 88864 30132 Email: [email protected] Ph: +91 95995 39990, +91 95995 39990 Email: [email protected] Ph: +91 83369 92737, +91 83350 62386 For all jewellery related queries, please email at [email protected] or contact our retail stores directly. Email: [email protected] Ph: +91 90827 45220 +91 98193 11987 Email: [email protected] Ph: +91 93901 35109 Email: [email protected] Ph: +91 76040 67463 Email: [email protected] Ph: +91 98303 92673 Photo Courtesy: Tarun Vishwa @tarun.vishwa Makeup and hair by @deepa.verma.makeup Model: @priyadarshini.96 Location Courtesy: Taj Falaknuma Palace, Hyderabad @tajfalaknuma @tajhotels #Sabyasachi #SabyasachiJewellery #SabyasachiAccessories #TheTajMinaudière #TheNaniBucket #TheCuriosityArtAndAntiquityProject #CAAP #TheWorldOfSabyasachi @bridesofsabyasachi

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The ladies are wearing brocade and Kashmiri lehengas with resplendent embroidered borders, edged with silver dipped ‘kiran.’ The look is accessorised with eclectic and old world polki jewellery from the Sabyasachi heritage jewellery collection @sabyasachijewelry : , , . . For all product related queries, please email us at [email protected] or contact our retail stores directly Email: mumbairet[email protected] Ph: +91 90827 45249, +91 8369 351156 Email: [email protected] Ph: +91 91829 53602, +91 88864 30132, +91 6281673037 Email: [email protected] Ph: +91 98103 11155, +91 98712 02088 Email: [email protected] Ph: +91 90739 08306 For all jewellery related queries, please email at [email protected] or contact our retail stores directly. Email: [email protected] Ph: +91 90827 45220 Email: [email protected] Ph: +91 93901 35109 Email: [email protected] Ph: +91 76040 67463 Email: [email protected] Ph: +91 98303 92673 Photo Courtesy: Tarun Vishwa @tarun.vishwa #TarunVishwa Makeup and hair by @deepa.verma.makeup Models: @vishakha_b, @melissandre.t, @kanika.dev, @priyadarshini.96 Location Courtesy: Taj Falaknuma Palace, Hyderabad @tajfalaknuma @tajhotels #Sabyasachi #SabyasachiJewellery #TheCuriosityArtAndAntiquityProject #CAAP #TheWorldOfSabyasachi @bridesofsabyasachi

A post shared by Sabyasachi (@sabyasachiofficial) on

Speaking about the tedious and tiring process of protecting its curations from getting blatantly ripped off, Sabya revealed that his team sends out six to eight notices in a day to get the copies removed. “This has been a very expensive and cumbersome process but it is possible. Each print and embroidery motif has to be registered and we have been awarded by the government for the highest number of registrations. Plus, we have one of the best copyright lawyers in the country,” the designer said.

The statutory Sabya warning indeed!

(Source- Mumbai Mirror)

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