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Army, make some noise! Fila to launch its much-hyped ‘Love Yourself’ collection with the Korean band BTS in India

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Its indeed a good day for the BTS Army as Fila made an official announcement to launch its much-awaited collab collection with BTS in India. Comprising of members Suga, RM, J Hope, Jin, V, Jung Kook, and Jimin, the K-pop band turned brand ambassadors for the sportswear and apparel brand last year and have been collaborating with them ever since.

Called ‘Love Yourself’, this collection features the best of apparel, footwear and accessories with a quirky BTS twist. It comprises of the artwork and referencing from the band’s music videos, DNA and Idol. Check it out:

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by FILA KOREA (@fila_korea) on

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Every piece from the collection would come with a BTS logo along with a hologram seal.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by FILA KOREA (@fila_korea) on

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by FILA KOREA (@fila_korea) on

 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by FILA KOREA (@fila_korea) on

While the collection has been released worldwide in April 2020, it would be launched in India from September 21 on the brand’s website. The collection would also be available at VegNonVeg and Super Kicks.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Fila India Official (@filaindia) on

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Fila India Official (@filaindia) on

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Fila India Official (@filaindia) on

The news of the collection launch came right after BTS’ big win at MTV VMA2020. The Korean Band recently performed their new English-language track Dynamite virtually at the Video Music Awards 2020, marking their first-ever appearance at the VMAs. They were nominated for best pop, best choreography and best K-pop — a category they won in both 2019 and 2020.

(Source- Rolling Stone)

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