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Masaba Gupta forays into beauty & skincare with LoveChild, reveals the inspiration behind the brand's name

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Fashion designer turned actress Masaba Gupta has finally launched her own beauty and skincare label, LoveChild. The website went live today after Masaba officially made an announcement on social media. Sharing a video on her Instagram profile, she revealed the inspiration behind the label and its name.

She said, "For a major part of my life, the term LoveChild has been leading the narrative irrespective of who I was and what I had achieved. While I never understood why it was a huge part of my introduction, I decided to own it and build a positive and wholesome feeling around the term."

 

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As per the description on its website, LoveChild is "Curated and attested by Masaba Gupta. LoveChild is an honest, embracive, and playfullyvibrant beauty brand, made with empathy at its core. The brand offers an extensive range of highperforming products for all ages, skin colours & cultures. Enabling a unique expression of self-love, LoveChild celebrates YOU!" The products curated under the brand promise to be vegan, cruelty-free, sulfate-free and paraben-free. 

Taking a step towards mental wellbeing, LoveChild offers its customers Calm The Rocking Chair- Lavender Anti-Anxiety Essential Oil. Apart from that, the label has products like intimate wipes, anti-acne face mist, liquid lipsticks, bullet lipsticks and nail enamels. 

Currently, Masaba is enjoying the success of the second season of Masaba Masaba co-starring her mother Neena Gupta. 

(Source: Instagram)

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