Victoria's Secret opens its first brick and mortar store in Mumbai


It’s a dream come true for all fashionistas! Victoria’s Secret opened its first-ever offline store in India. The new store featured the brand’s newest collection in Mumbai’s Phoenix Palladium mall. Known for its lingerie and beauty items featuring modern, fashion-inspired collections, fragrances, body care, and loungewear, basically, all the things which we love. 

The US-based retailer’s new store offers a complete range across its three brands, Victoria’s Secret lingerie, PINK, and Victoria’s Secret Beauty. 

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The brand-new store is a component of the business’s most recent retail concept, named "Store of the Future," which provides each customer with a unique shopping experience. It has contemporary, cutting-edge designs. With the launch of the store, the brand's global reach has increased. Moreover, the new store is also offering personalized, one-on-one bra-fitting visits with professionally trained Bra Fit Experts.

The global footprint of the brand is more than 1350 stores located worldwide and with the opening of this store customers in India will have hands-on products. Late last year, Victoria's Secret made its online debut. However, the online store solely sold cosmetics, accessories, and body care products. 

So, are you excited to shop from their first-ever offline store?

(Source - Instagram)

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